The Asoka makeup trend is a lively beauty movement that gained momentum on TikTok and Instagram in early 2024. Inspired by the 2001 Bollywood film Asoka, starring Kareena Kapoor and Shah Rukh Khan, the trend involves creators converting into Indian bridal looks while lip-syncing to the song "San Sanana" from the film.

Origins and Cultural Significance

The trend was initiated by Indonesian TikTok creator Sita Suwarnadwipa, whose video showcasing the transformation into an Indian bridal look went viral. This sparked a global wave of similar content, with creators from various countries embracing the aesthetic.

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The makeup style draws heavily from traditional Indian bridal aesthetics, categorized by:

Dramatic Eye Makeup: Thick black eyeliner, kohl-rimmed eyes, and vibrant eyeshadow shades like gold and bronze.
Bold Lips: Deep reds or maroons, often lined and glossed for emphasis.
Contoured Features: Defined cheekbones and jawlines, with a luminous base.
Traditional Accessories: Adornments such as maang tikka (forehead jewelry), jhumkas (earrings), bangles, and ornate necklaces.

Global Impact and Cultural Exchange

Beyond its aesthetic appeal, the Asoka makeup trend has fostered cultural appreciation and exchange. Creators from diverse backgrounds have participated, incorporating their unique cultural elements into the traditional Indian bridal look. This fusion has led to a broader understanding and celebration of Indian culture on a global scale.

The trend has also reignited interest in the film Asoka and its music, with "San Sanana" experiencing a resurgence in popularity. The song charted on the US TikTok Billboard Top 50, peaking at number 23 in May 2024.

The Asoka makeup trend is a vibrant beauty movement that gained momentum on TikTok and Instagram in early 2024. Inspired by the 2001 Bollywood film Asoka, starring Kareena Kapoor and Shah Rukh Khan, the trend features creators transforming into Indian bridal looks while lip-syncing to the song "San Sanana" from the movie .Prestige Online+13The Juggernaut+13The Quint+13

Elements of the Asoka Makeup Look

Participants in the trend typically showcase:

Dramatic Eye Makeup: Bold eyeliner and eyeshadow reminiscent of Kareena Kapoor's look in Asoka.
Traditional Jewelry: Ornate pieces like maang tikka, jhumkas, and bangles.
Bridal Attire: Colorful sarees or lehengas, often in red or gold hues.
Cinematic Transitions: Videos often start with a bare face and transition to the full bridal look, synchronized with the music.

Global Impact

The Asoka makeup trend has transcended borders, with creators from various countries participating and adding their cultural interpretations. This widespread engagement has not only revived interest in the film Asoka but also introduced Bollywood aesthetics to a global audience The Quint.

Notable Contributions

Several creators have stood out for their renditions:

Jharna Bhagwani: Her video garnered over 24 million likes, praised for its authenticity and smooth transitions Perfect Corp..
Chang Nguyen (@_inlil): Known for her creative interpretation, blending Bollywood makeup with her own style Perfect Corp..

Joining the Trend

To participate:

Share Your Video: Post on TikTok or Instagram using the hashtag #AsokaMakeup.

Choose the Song: Use "San Sanana" from the Asoka soundtrack.
Plan Your Look: Decide between a traditional bridal appearance or a fusion style.
Record the Transformation: Start with a bare face and transition to the full makeup look, syncing with the music.

Yarn Makeup Trend

The Yarn Makeup Trend is a striking and unusual beauty movement that has newly taken social media by storm, particularly on TikTok and Instagram. This trend involves gluing yarn or string directly onto the face and then applying makeup over it, resulting in a textured, doll-like appearance that blurs the lines between beauty, art, and performance.

What Is the Yarn Makeup Trend?

At its core, the yarn makeup trend is about transformation. Participants adhere strands of yarn to their faces using cosmetic adhesives or lash glue, creating a base layer of texture. They then apply makeup over the yarn, often incorporating bold colors, glitter, and other embellishments to achieve a surreal, handcrafted look reminiscent of rag dolls or characters from fantasy and horror genres.

Origins and Key Creators

The trend is widely credited to Canadian special effects artist Anna Murphy (@annamurphyyy), who posted a video on March 14, 2025, showcasing her face covered in coiled string with makeup applied on top. This video quickly went viral, inspiring a wave of creators to experiment with the technique. Notably, makeup artist Nettie Lombardi also contributed to the trend's popularity by sharing her own intricate yarn makeup designs.

Artistic Expression and Variations

The yarn makeup trend is famous for its imagination and the freedom it offers artists to explore different themes and aesthetics. Some creators have extended the concept beyond the face, incorporating yarn into hairpieces, nails, and full-body designs. The trend has also been linked to ASMR content, with viewers finding the procedure of applying and removing the yarn to be oddly filling.

Considerations and Safety

While the yarn makeup trend is visually captivating, it involves gluing materials to the skin, which can cause irritation or allergic reactions. Participants are advised to use skin-safe adhesives and conduct patch tests before full application. Additionally, the removal process should be done gently to avoid damaging the skin.

Explore the Trend

To see the yarn makeup trend in action, you can explore the following resources:

“Makeup Trend” in 2025

In 2025, makeup trends are embracing bold creativity, futuristic aesthetics, and a renewed focus on individuality. Here's a comprehensive overview of the standout makeup trends shaping the beauty landscape this year:

1. Y3K Aesthetic: Revolutionary Charm

The Y3K trend, inspired by a space-age vision of the year 3000, is making waves in the beauty world. Characterized by metallic finishes, holographic accents, and high-shine basics, this aesthetic brings a sci-fi edge to makeup looks. Think chrome eyeshadows, iridescent highlighters, and glossy lips that reflect light in captivating ways.

2. Metallic Lips: A Modern Twist

Metallic lips are experiencing a resurgence, offering a contemporary take on a classic trend. Innovations in formulations have led to more wearable metal finishes, such as sheer balms infused with iridescent pigments. These products provide a subtle shimmer that's both urbane and eye-catching.

3. Skincare-Infused Makeup: Beauty Meets Wellness

The integration of skincare and makeup continues to gain momentum. Products now often feature ingredients like hyaluronic acid, niacinamide, and vitamin C, promoting skin health while delivering cosmetic benefits. This trend reflects a holistic approach to beauty, where makeup not only enhances appearance but also supports skin wellness.

4. Graphic Eyeliner: Artistic Expression

Graphic eyeliner is taking centre stage, with bold lines, geometric shapes, and unconventional designs becoming popular. This trend allows for artistic expression, transforming the eyes into canvases for creativity. Whether it's sharp wings, floating creases, or abstract patterns, graphic eyeliner adds a dramatic flair to any look.

5. Berry-Stained Lips: Effortless Elegance

Berry-stained lips are making a comeback, offering a fresh and effortless alternative to bold lip colours. This trend involves applying a sheer wash of berry hues, resulting in a natural, just-bitten effect that's both romantic and versatile. It's an easy way to add colour without the precision required for traditional lipsticks.

6. Frosty Blue Eyeshadow: Nostalgic Revival

Frosty blue eyeshadow, reminiscent of early 2000s beauty trends, is experiencing a revival. Modern interpretations pair the cool-toned shimmer with contemporary techniques, creating looks that are both nostalgic and fresh. This trend adds a pop of color and a touch of whimsy to eye makeup. Elle Canada

7. Chrome Nails: Reflective Shine

Chrome nails are dominating the nail art scene, offering a sleek and reflective finish that complements various makeup looks. The high-shine effect adds a futuristic touch, aligning with the broader Y3K aesthetic. This trend is versatile, available in a range of colors and suitable for both minimalist and elaborate designs. HELLO!

8. Green Concealer: Targeted Colour Correction

Green concealer is gaining popularity as an effective tool for neutralizing redness from acne, rosacea, and other skin concerns. By applying green-tinted concealer to red areas, followed by foundation, a more even complexion can be achieved. This technique leverages color theory for exact and natural-looking coverage. Vogue

These trends highlight a dynamic year in makeup, where revolution meets nostalgia, and self-expression is celebrated. Whether you're drawn to futuristic metallics or the subtle charm of berry-stained lips, 2025 suggestions a diverse palette of styles to explore.