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SEO stands for Search Engine Optimization. SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website or web page ranks in the SERPs, the more likely it is to be viewed by users and get traffic. SEO is the power of search.

Digital marketing is the promotion of products or brands using digital technologies, primarily on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing channels include search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer promotion, social media marketing, social commerce, and email marketing. Digital Marketing is a famous topic in online marketing.